The University of York is teaming up with a finance company to give its marketing students a ‘Dragons Den-style’ interrogation.

Mole Valley Asset Management (MVAM), based  in High Petergate, York, is noted for running a portfolio consisting only of firms from Yorkshire.

Now, students taking the E-marketing module run by Dr Snehasish Banerjee will be asked to put forward their ideas for how to market the investment portfolio online.

Then, Dr Banerjee and managers of the portfolios will assess the students’ input and bring the best candidates forward to a Dragons Den ­style interrogation to ask them more about their ideas.

Finally, lucky students will be picked to implement their marketing strategies in real life.

Read the full article in The York Press